We use Geo-marketing as a tool that uses geographic, or location-based, information to help companies put together marketing strategies and campaigns. Using digital mapping to organize and display data enables marketers to analyze data by region or a physical location (E.g. a store).
The advent of digital technology has made geo-marketing more affordable that companies of any size can tap its benefits. As part of a digital strategy, geo-marketing employs geographic information systems (GIS) and data with a geographic context to market businesses and their websites through internet & mobile searches and social media. Most geo-marketing services are compatible with multiple smartphones, tablet and PCs.
In geo-marketing, customer data from online transactions, mobile devices and other sources is stored in company databases. This information is applied to digital maps.
Benefits of GeoMarketing
Geo-marketing can be used for choosing a website for a new business or branch, determining key locations for advertising, displaying website content that is distinct to a user’s origin and offering online advertising based on a user’s location. Other applications include showing how a customer segment might be distributed in a particular region and setting up service networks.
Over time, Techno environment we engage in geo-marketing systems updating to reflect changes in customer data.